# Selling to Agents — The Merchant Playbook for Agentic Commerce

> A book about what happens to merchants when the customer is a machine. Published by Affero Press, Milan. Non-fiction verified at the primary source before print.

## Start here

- [/.well-known/lar.json](https://sellingtoagents.com/.well-known/lar.json): the LAR manifest for this surface. From it a client reaches the RSL licence on this domain, and the publisher's identity, catalogue and terms, which live on affero.it and are not repeated here. It does NOT reach the other files listed below: those are found at their fixed addresses, or from this file.
- [Who publishes this](https://affero.it/affero/about.md): what "verified at the primary source" means as a production rule, and what this surface expressly does not offer.
- [Rights and text-and-data-mining](https://affero.it/tdm): the reservation in prose. That page is the formulation that governs; `/license.xml` here is its RSL approximation, and it says so.

## The book

| | |
|---|---|
| Title | Selling to Agents — The Merchant Playbook for Agentic Commerce |
| Author | Francesco Marinoni Moretto |
| Publisher | Affero Press, Milan |
| Language | English |
| Paperback | ISBN 979-12-82765-00-8 |
| Hardcover | ISBN 979-12-82765-01-5 |
| Ebook | ISBN 979-12-82765-02-2 |

Content cutoff is March 2026, stated in the book itself. Developments after that date appear only in the notes, the epilogue and Appendix B, which carries its own later dateline.

## What this surface does not do

⚠️ The manifest's `operations` block is **empty, deliberately**. Nothing here authorises a transaction: there is no checkout, no price endpoint, no availability feed. An agent that finds this page has found a description, not a shop. When that changes, `operations` will say so — the empty object is a declaration, not a field left blank.

⚠️ This site does not repeat the publisher's identity, catalogue or rights policy. It points at them on affero.it. One statement in one place: a second copy would be the one that ages first.