Selling to AgentsThe Merchant Playbook for Agentic Commerce Notes

Notes

Francesco Marinoni Moretto

Measured pieces on how AI agents read merchants. Each one is published together with its method and its data, so that any claim in it can be checked against the measurement it came from.

If you find an error in one of them, write to notes@sellingtoagents.com.


23 September 2026 · Piece 1 of 3

Agentic legibility: a problem online and offline merchants cannot solve alone

Three European payment companies moved toward agentic commerce this year. A census of fifty-six certified merchants in Italy, Denmark and the United States shows who can actually be read by an AI agent today, and who provides that legibility when the merchant cannot.

Method, sample and full results: https://doi.org/10.5281/zenodo.22893539